TikTok sponsored post calculator (UK, in pounds)

Behind the estimate

Brands pay for attention, so the estimate starts from your average views, not your followers. We use a starting band of £6 to £16 per 1,000 average views, then adjust for how strongly your viewers react, what you post about and what the brand is asking for. Every step is shown so you can disagree with any of them.

Views first, followers second

Most views on TikTok come from the For You feed rather than from followers, so two accounts with the same follower count can deliver very different audiences. Brands and agencies know this, which is why they ask for view and engagement screenshots. It is also why bought followers don’t raise what a brand will pay; only real views and reactions do.

Things that shift the fee

• Engagement: higher like rates suggest an audience that pays attention.
• Niche: money, tech and beauty tend to command more; gaming often less.
• Deal type: a whole video is worth more than a mention.
• Usage rights: a brand that plans to put your clip into its own paid ads should pay more; this tool leaves that out.
• Exclusivity: agreeing not to work with competitors should cost more too.

Before you quote a brand

1. Check your last ten videos’ views, not just your best one.
2. Agree what is delivered, when, and how many revisions.
3. Agree usage rights and their length in writing.
4. Label the content as an ad; our UK #ad rules guide explains how.

Gifted products

Many smaller UK creators start with gifted products rather than fees. That is fine if the product genuinely fits your content, but gifts still need disclosing, and a gift isn’t a substitute for a fee once your views are consistent.